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Digital Transformation
May 30, 2025
Figma Config 2025: AI Design Tools for Agile Innovation
With a flurry of AI-powered tools, a built-in website builder and a clear vision for the future, Figma has officially moved from being a singular design tool to the creative co-pilot product teams didn’t know they needed. And yes—if you’re a product designer, app builder or even a curious founder poking around in Figma at midnight—this changes everything.
The AI Upgrades: Less Busywork, More Brilliance
At the heart of the update is First Draft, Figma’s new AI feature that can generate UI layouts from simple text prompts.
Write “I need a fintech app dashboard with charts and user profiles,” and poof—it gives you a starting point. No more blank canvas anxiety. It’s like having a super-fast intern who doesn’t take coffee breaks and actually listens to directions.
Other AI features include:
· Visual Search: Find frames, buttons or icons with an image, a sketch or just vibes. It's like Google Search for your design chaos.
· Layer Renaming: Your days of wrestling with “Group 47” and “Rectangle 99” are numbered. AI now renames layers with real context, which is much more helpful.
· Instant Prototyping: The AI wires your flows automatically, so you can test faster and get feedback sooner.
· On-the-Fly Content & Imagery: Need placeholder copy or images? Figma’s AI can write, rewrite, translate or generate visuals without leaving the canvas.
These practical tools are aimed at speeding up the grindy parts of product design. As a result, they are ideal for accelerating the delivery of digital engineering services and agile innovation projects.
Introducing Figma Sites: Design, Launch, Repeat
Then came the mic drop moment: Figma Sites. It’s a new built-in website builder that lets you go from design to live site without writing code. Yes, you heard that correctly.
Think: marketing landing pages, launch announcements, early product MVPs and POCs—all built inside Figma and shipped directly to the web. With drag-and-drop editing, animations and AI-generated layouts, it’s basically Webflow meets Canva meets magic.

For start-ups and modern agile teams, this is huge. No more “Can a dev build this?” delays. No more back-and-forth over layout tweaks. Just design it, click publish and go.
What does this mean for designers and app makers?
Here’s the best bit: this update is less about tools and more about getting your time back.
Less pixel pushing, more problem solving.
Less repetitive grunt work, more creativity.
Less “ugh, I have to name 300 layers,” more “hey, I just prototyped an entire app in an hour.”
For product designers, it’s a power boost:
. Faster MVPs mean quicker testing, more validation.
. AI as a collaborator means more space for creative thinking.
. Design-to-live flow means no more ‘hand-over headaches.’
. Team-wide access means that PMs, marketers and engineers can contribute directly without breaking anything (mostly...).
And if you're a solo founder or indie maker? Figma’s new toolset basically gives you a design team in a box. For teams focused on custom web application delivery or cloud transformation, this update aligns perfectly with a more modern, agile approach to product building.
As a designer, I couldn’t be more relieved, I’m not getting replaced anytime soon! While everyone’s busy fretting over AI stealing our jobs, the real question is: how can we use it to work smarter, not harder?
Here’s how Ntegra plans to put these Config 2025 updates to work—supercharging our workflows, cutting down manual time and keeping errors at bay:
At Ntegra, we’re embracing these new Figma upgrades to accelerate our digital product engineering services, reduce design friction and unlock smarter workflows across our innovation pipeline. These tools help us reduce manual workload, improve quality assurance and bring ideas to life faster than ever.
1. Figma Sites → Instant MVP & Marketing Pages
We’ll use Figma Sites to spin up landing pages, feature demos and micro sites directly from our design files. No more waiting on front-end dev sprints or handoff bottlenecks. This has been a valuable tool for creating visual comms for internal Ntegra Events and as well as client-facing campaigns like the SVTS.
2. Figma Make → From Concept to Prototype in Seconds
With Make’s prompt-to-prototype magic, our product teams can describe an interaction (e.g. “a user flow for onboarding with progress bars”) and instantly get a working prototype complete with code snippets. That means faster validation loops and fewer “lost in translation” moments between design and dev-crucial for early-stage tech discovery.

3. Figma Draw → On-Brand Illustrations Without External Tools
Draw’s advanced brushes, shape-builder and pattern-fills let us design custom icons and illustrations that consistently match brand style-no illustrator required.
4. Grid → Pixel-Perfect, Responsive Layouts
By adopting the new Grid auto-layout, our UI components (galleries, dashboards, configurable panels) will adapt seamlessly across breakpoints. With CSS handoff baked into Dev Mode, our engineers can implement layouts exactly as designed to deliver responsive UI systems that power real-world custom web applications.
5. Figma Buzz → Scale Marketing & Social Assets
Our marketing team will tap into Buzz to publish and lock down on-brand templates, then spin out social posts, ads and event graphics in bulk.
6. AI-Driven Quality Control
Beyond feature launches, we’ll lean on Figma’s automated layer renaming, visual search and prototype-wiring to catch misnamed components, duplicate frames and broken flows before they reach stakeholders. It’s like having a silent QA partner that flags inconsistencies in real time.
If this wave of innovation hasn’t piqued your interest, rest assured, the next batch of updates will. AI is becoming more intuitive by the day, and when combined with human creativity, the possibilities are exponential.
At Ntegra, we’re leveraging this momentum to shape smarter ways of working across all our services, from rapid prototyping and custom web application delivery to innovation programme acceleration and cloud centre of excellence enablement.
Talk to us at hello@ntegra.co.uk about how we can support your AI-enhanced transformation journey.
Authored by Cat Mellors, Product Design Lead