Ntegra assisted Media 10, the brains behind major events such as This Morning Live and Home Design Show with the purchase of a ground-breaking marketing platform.
Discover how we made sure that the product acquisition was fully analysed and audited by our team for a smooth transition.
Ntegra were engaged by Media 10, a leading UK exhibitions organiser with events including the Ideal Home Show and major international exhibitions as they were looking to diversify their product offering into the digital world through the acquisition of an innovative AI driven marketing platform that they had identified that would compliment their current portfolio.
Media 10 needed Ntegra to carry a technical due diligence exercise on all operational and infrastructure elements of the platform and provide analysis of the impact the findings would have from a commercial perspective.
The Ntegra team carried out a full technical due diligence audit on the solution Media 10 which covered the following areas:
• The integrity of the AI product
• Risk analysis from a security, design and data perspective
• High-level code base review
• Review of systems management and maintenance processes
• Analysis of hosting infrastructure
• Third party technical dependencies
Post audit, Ntegra presented a full documented report and presentation to the key stakeholders at Media 10 that focused on the findings from the audit including key recommendations to help technical and commercial negotiations, a full cost analysis of technical infrastructure, operations and development as well as important areas to focus on if Media 10 wished to scale up the commercial success of the software.
Based upon the guidance given by Ntegra, Media 10 went on to purchase the AI technology.